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North Dakota business owners who wish to operate under a fictitious business name must formally register their “doing business as” (DBA). If you’re one of them or are getting ready to launch your company, applying for a DBA requires special paperwork. This article will take a closer look.
A DBA is a different name from your formal business name under which you operate.
To register or renew a DBA, you must fill out a Trade Name Application and submit it to the Secretary of State
A DBA doesn’t alter your ownership structure or tax status.
Protect your privacy and gain a new business name with our all-in-one DBA filing service.
A DBA or “doing business as” (a.k .a. fictitious name, trade name, assumed name, or franchise name) is a different name from the name of your business entity or personal name under which you operate.[1] It allows you to launch a new product or service that might not be related to your original offerings without creating a new business.
For instance, let’s say you want to set up or already have a carpet store. You wish to expand the enterprise by providing car upholstery. Rather than do so under your original entity name (e.g., “Premium Carpets”), you can register a DBA (e.g., “Premium Upholstery”) to promote the new products more effectively. It eliminates the need to start a company from scratch.
Understanding the basics of a DBA is critical, but you should also know what a DBA isn’t. And the most important concept you shouldn’t conflate it with is a business structure. Your trade name is entirely unrelated to your structure.
A DBA also doesn’t influence your tax structure. This role belongs to your business structure. For example, if you wish to reap the benefits of pass-through taxation, you set up an LLC.[2] Whether or not you operate under a DBA doesn’t influence your pass-through status.
To make sure your efforts don’t go to waste, you should first check if the desired DBA is available. Our business name search tool helps you complete this step in seconds. Enter your desired trade name, and you should get a list of all (if any) companies with the same name.
Enter your desired North Dakota company name to see if it is available with our free business name search.
The next step is to submit your request to the North Dakota Secretary of State. The form you hand in at this stage is also called your fictitious business name statement or fictitious name certificate.
Take the following steps to forward your trade name statement to the Secretary of State:
Click on “Forms” in the left panel.
Scroll to the bottom of the page and press “Trade Name Application.”
Enter your login credentials or create your account.
Follow the on-screen instructions to complete the form.
Complete the filing online.
You can also download and send the document to the Secretary of State at the following address:
North Dakota Secretary of State
State of North Dakota
600 E Boulevard Avenue Dept 108
Bismarck ND 58505-0500
The price of filing a North Dakota DBA is $25, payable by credit card.
To give you a better idea of what to expect, you’ll probably need to provide the following information in your fictitious business name statement:
Real legal name of your business
Mailing address and principal place of business if they’re different
DBA you wish to register
Brief explanation of the type of business you want to do
Signatures of the owner(s)
In many areas, DBA registration isn’t completed at a state level. Rather than file your request with the Secretary of State, you do so locally at your county clerk’s office.
North Dakota skips this process. The Secretary of State is the only entity you must communicate with during the registration.
However, you can still contact your county clerk if you need additional information about your North Dakota trade name, including renewals, cancellations, or other naming requirements. For example, if you’re in Traill County, reach out to the town hall clerk at 701-636-4454. Or, you can send a letter to the following address:
Clerk of Court
PO Box 805
Hillsboro, ND 58045
You must renew your trade name after a certain period. North Dakota requires you to do so every five years. Approximately 90 days before the expiration, the Secretary of State will email you the renewal form to complete and send back.
In addition to name availability, you should also check North Dakota DBA requirements:
Must not contain your organization’s real name
Must not contain your first or last name[3]
Must not contain words or phrases that may create a false impression you’re a government agency (e.g., Department of Revenue, Treasury, Department of Agriculture)
Must not be overtly similar to DBAs of other businesses
Tax-wise, a DBA does not influence your small business or startup. However, don’t forget that you may have numerous tax obligations, regardless of your trade name:
If you sell products or services, you’ll need to pay a sales tax, whether or not you do so under your real company name or DBA.[4]
If you’re taxed as a standard North Dakota LLC, you’ll maintain this system even after your DBA registration. The same goes for S Corp, C Corp, and other formations.
Regardless of the number of DBAs, you still have one EIN and tax ID.
A DBA can make a difference for your organization in several scenarios:
Lets you start offering products/services unrelated to your original activity without creating a new enterprise
Protects your privacy if you’re a sole proprietor
Enables you to open a business bank account
Allows you to market your offerings more effectively
Gain Privacy: Hide your personal name and details when marketing your business.
Improve Branding: Choose a DBA that easily informs your audience about what you have to offer.
Expand Services: Operate multiple businesses without creating separate entities for each one.
An LLC is a business structure, while a DBA is another name for your company. Unlike a DBA, your LLC status grants you personal asset protection, pass-through taxation, and many other benefits.
The state fees for filing a DBA depend on the state. You need $25 to register one in North Dakota.
You don’t need a DBA for your North Dakota business. However, if you wish to operate under a DBA, you must formally register it with the Secretary of State.
There are no differences between trade names, assumed names, and DBA names. They’re synonyms. North Dakota also uses the term franchise names.
The lifetime of a DBA varies by state. In North Dakota, a DBA lasts for five years after the registration. You can file for a renewal within three months of the expiration date.
No. The number of DBA names you can have for one company is unlimited.
A DBA isn’t the same as a trademark. A state or federal trademark is a word, symbol, or phrase that distinguishes your brand from others and prevents businesses from reusing the mark.[5] A DBA doesn’t provide any trademark protection. The only way to stop others from operating under the same DBA is to trademark it.
No. A DBA doesn’t affect your company’s tax status. It doesn’t eliminate any tax benefits you may have, and it doesn’t exempt you from the need to pay sales tax if you sell products or services.
U.S. SBA. “Choose your business name.” Accessed October 10, 2023.
Cornell Law School. “Pass-through taxation.” Accessed October 10, 2023.
North Dakota State Government. “Trade Name/Franchise Name.” Accessed October 10, 2023.
North Dakota Office of State Tax Commissioner. “Sales and use tax in North Dakota.” Accessed October 10, 2023.
USPTO. “What is a trademark?” Accessed October 10, 2023.
No matter the business type, Swyft Filings can help you form your new company.